Plain writeups of what we are seeing in Google updates, answer engine optimization, conversion tracking, and creative testing. Every post comes from work we actually ran for clients, with the steps and the numbers behind it.
Most of what we publish here comes straight from work we ran for clients. When we write about a Google update, it is because we watched it hit client accounts that week. When we write about a testing framework, it is the one running in live ad accounts right now. Expect long, specific posts with the setup, the numbers, and what we would do differently, written by Steven Franzken and Nehal Malvi, the senior people who do the work at Rank First Digital.
How answer engines pick citations: structured data, entity clarity, and the pages ChatGPT, Perplexity, and Google AI Overviews lift from. Browse the AEO and AI search archive, or start with our AEO and GEO services.
Creative testing systems, tracking that survives cookie loss, and the budget rules we use to scale accounts without wasting spend. Browse the paid media archive, or see our paid ads services.
Technical fixes, on-page work, and link building that move rankings: what shipped, what changed, and what it did to traffic, part of our SEO services.
ChatGPT has no separate ranking system to game. How answer engines pick what to cite, which crawler controls your appearance, and what to change on the page.
How a senior-led New York agency grew out of 25 years of web work, why it split from Mid-Hudson Web, and how it is built so businesses rank on Google and get named by AI.
Two short emails a month with what we are learning about search updates, AI answers, and what it means for accounts like yours. No spam.
