Answers to the Questions Clients Ask Before Signing

Traditional SEO optimizes pages for keyword queries. AEO and GEO go further: they help your brand get quoted inside AI answers from ChatGPT, Perplexity, Google, and Claude.

The goal is simple: when someone asks an AI for a recommendation, your name is in the answer.

We improve Core Web Vitals from real-user field data (CrUX) plus synthetic Lighthouse tests. Typical fixes: load critical CSS first, move heavy scripts off the main thread, and use edge functions on Cloudflare or AWS where it helps.

We agree targets with you before starting, and if code changes are needed, our engineers open pull requests against your staging branch so nothing ships untested.

We treat updates as a reason to make content genuinely useful: original research, real data tables, and named authors. We avoid thin programmatic pages.

Content built that way usually holds its position through core updates because it still answers the question better than what ranks next to it.

Using IndexNow, sitemap pings, and crawler endpoints for PerplexityBot, GPTBot, and ClaudeBot, new pages are usually indexed within 4 to 24 hours. Being cited inside AI answers typically takes 14 to 30 days as models refresh what they have stored.

Auctions now run on machine learning (Meta Andromeda, Google Smart Bidding), so micro-managing bids and slicing audiences into tiny buckets works against them.

What works: broader campaign structures, clean first-party data sent server-side through CAPI, and creative testing that finds which message lands with which audience.

Browsers and ad blockers drop a share of pixel events before they reach the ad platform, so conversions get undercounted.

Server-side Conversions API sends the same events from your server to Meta and Google, deduplicated against the pixel, with extra parameters like hashed email. That improves event quality and gives the bidding algorithms cleaner data to work with.

We test creative in a fixed pattern so results are comparable instead of guesswork, the 3:2:2 Dynamic Creative Testing framework:

• 3 visual concepts: different hooks and opening frames.
• 2 copy angles: two different buying motivations.
• 2 headline and CTA options: two different calls to action.

When one version clearly beats the others, we move budget to it and start the next round.

We do not take a percentage of your media budget, so we do not earn more when you spend more. You pay a flat scoped fee, and your ad budget goes to the platforms. Our incentive is the same at any spend level: efficient spend and results you can see in your own reporting.

Junior account managers tend to pass messages along without being able to fix anything themselves, which slows everything down and watered-down answers come back.

Every client works directly with senior people: a search lead, a paid media lead, and a creative lead. The people in your Slack channel are the people doing the work.

We join your existing tools instead of making you log into ours:

Onboarding takes about 2 business days. Day 1 covers read-only access to Search Console, tag manager, and your ad accounts, plus baseline tracking checks. Day 2 agrees the first sprint backlog, the shared Slack or Teams channel opens, and work starts.

No. The first commitment is 90 days, which is what it takes to build the foundation: site fixes, CAPI, and the content base.

After that, agreements roll on 30-day terms. Everything in your accounts stays yours throughout, and there is nothing to cancel beyond the current cycle.

Engagements are scoped to the work rather than a fixed rate card:

Every two weeks you get a fixed rhythm of production work: shipped site fixes, new or updated content, fresh ad creative tests, and a report comparing your CRM pipeline against platform numbers.

We use least-privilege access: no master admin logins, and no credentials passed over email or chat. Access goes through your SSO or scoped API tokens.

Customer data in tracking pipelines is hashed before it leaves your systems, in line with GDPR and CCPA expectations.