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Example Engagements // The Work and the NumbersUpdated October 2026

A look at the work itself: what we changed for each client, what we measured, and the numbers we report back every month.

SearchPaidLocalAI Search
Our Work // Real Engagements, Real Numbers

Case Studies: SEO, Local Search, Paid Ads, and AI Visibility

See how we approach different problems: getting cited in AI answers, ranking across multiple locations, scaling paid ads without wasting budget, and recovering after a core update. Each example lists what we changed and what we measured.

Search Visibility
trending_up
Rankings
Positions tracked weekly
Paid Efficiency
query_stats
ROAS
Return and cost per campaign
AI Search Citations
psychology
Mentions
ChatGPT, Perplexity, and Gemini
Attributable Pipeline
payments
Deals
Tied to HubSpot & Salesforce
Featured Work

Engagements, Shown End to End

The full write-up: what the business sells, who it serves, what the site had to solve, and how web design, SEO, content and social marketing work together, with the screenshots behind it.

Fox Valley Paint live homepage displayed in a desktop browser mockupE-Commerce & SEO
Case Study

Fox Valley Paint

A specialty marking paint manufacturer with a wide catalog and several very different buyers. This study looks at how a clear product journey, helpful content and search visibility work together for a specialty e-commerce brand, alongside the SEO and social marketing that carry it into search.

Product DiscoveryCategory ContentTechnical SEOBrookfield, CT
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GEO-US live homepage displayed in a desktop browser mockupWeb Design & SEO
Case Study

GEO-US

A geothermal contractor with four related services and an unfamiliar technology to explain. This study looks at how a clear structure, plain-language education and one consultation path work together for a technical home-services brand, and how the same site supports local SEO across the Tri-State area.

Service ClarityLocal SEOContent StrategyPoughkeepsie, NY
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HVRub-R-Wall live homepage displayed in a desktop browser mockupWeb Design & SEO
Case Study

HVRub-R-Wall

A Hudson Valley waterproofing franchise with ten services and a product that is invisible once applied. This study looks at how one index keeps the catalog clear, how plain answers build trust before an estimate, and how the site supports local SEO and digital marketing.

Service IndexLocal SEOFAQ ContentPoughkeepsie, NY
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JMR Custom Homes live homepage displayed in a desktop browser mockupWebsite Design & SEO
Case Study

JMR Custom Homes

A photography-first homepage for a family-run Hudson Valley builder. This study looks at how two services stay easy to find, how three published guides answer what buyers search first, and how the site supports local SEO and digital marketing.

Photography-FirstLocal SEOBlog ContentHudson Valley, NY
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How We Work With Clients

What Every Engagement Looks Like

The same rhythm and reporting on every account, whether the work is search, paid, or local.

forum
check Day One

A shared Slack or Teams channel opens on day one, and you talk directly with the senior people running the account.

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Direct Access
No account managers in between
update
check Every 14 Days

Two-week sprints with a shortlist of what shipped, what is next, and what changed in your rankings or campaigns.

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Visible Sprints
You see the work as it ships
monitoring
check Monthly

Reports built from your own tools: rankings, campaign spend, leads, and closed revenue pulled from your CRM.

query_stats
Numbers You Can Check
Tied to your own accounts
Before You Ask

Questions About These Case Studies

What the numbers mean, which industries they cover, and how results get reported.

Are the results in these case studies guaranteed?
No. Each study shows how we approached a real engagement and the metrics we tracked. Your results depend on your market, site, and budget, and your proposal sets out exactly what we would measure from day one.
Why do some numbers appear as ranges instead of exact figures?
Client agreements keep exact revenue figures private, so the studies show directional results plus the metrics we report: rankings, qualified leads, cost per customer, and closed revenue pulled from your own CRM.
What industries do your case studies cover?
SaaS, healthcare, direct-to-consumer retail, and local service businesses. The pattern repeats across all of them: clean tracking first, then pages and campaigns built around what your customers actually search for.
How do you report results during an engagement?
A shared channel opens on day one, sprints ship every 14 days, and monthly reporting pulls rankings, spend, leads, and closed revenue from your own tools, so every number can be checked against your accounts.
References

Primary Sources

The official documentation behind the tools these results are measured in.

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Send us your site and accounts. You get a look at what we would change first and a 90-day plan of what we would test and measure.

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